Hi! I’m Fernando Oliveira
Product and Motion Designer
with over 7 years of experience designing digital products that are clear, intuitive, and grounded in real user needs, from early research to high-fidelity visuals, design systems, and microinteractions.
My background spans fintech, healthcare, and internal B2B tools, designing for multi-touchpoint products and collaborating closely with multidisciplinary teams.
I’m always open to connect, collaborate, or chat about new opportunities. Feel free to reach out!
Companies I’ve worked with
After living in Toronto for over 3 years, I’m now based again in my hometown, Recife. Outside of work, I enjoy biking through the city, discovering new coffee shops, and capturing everyday scenes with my camera.
Experience
Nov 2024 - Present
São Paulo - Brazil, Remote
Senior Product Designer
Bradesco
Currently a member of the investments team, working alongside designers and cross-functional teams to continuously develop and enhance Bradesco’s app and internet banking.
My role involves crafting user flows, designing reusable components, developing layouts, and building interactive prototypes.
Collaborating closely with the UX Writing and Customer Journey (CJ) teams to ensure that both the communication and user journey are seamlessly aligned with the intended experience.
Utilizingi insights from the UX Research team, including research findings and metrics, to guide my design decisions and continually optimize the user experience.
May 2024 - Oct 2024
Recife - Brazil, Remote
Senior Product Designer
Clin Digital
Collaborated with the Product Owner and developers to design and launch the Meu+ Odonto dental plan app for Mercantil Bank, enhancing access to customer benefits.
Led stakeholder interviews, mapped user flows, created wireframes, and built a high-fidelity prototype using Figma.
Spearheaded the creation of a multibrand Design System, defining core design principles, building Figma component libraries, and establishing usability standards to streamline team workflows.
Documented the Design System in Zeroheight to ensure easy access and alignment across design and development teams.
The system was successfully adopted in the Meu+ Odonto app and other Clin Digital products, ensuring visual consistency and design scalability.
Feb 2023 - Mar 2024
São Paulo - Brazil, Remote
Senior Product Designer
Superlógica
Designed and refined features for the company’s ERP system and mobile app, collaborating with designers, developers, Product Owners, and stakeholders.
Conducted in-depth business research and led user and client interviews to uncover real needs and align product decisions with business goals.
Contributed to improving product usability and functionality by transforming insights into actionable design solutions.
Aug 2019 - Dec 2022
Recife - Brazil, Hybrid
Product Designer
Flexpag
Led the end-to-end design process as the company’s first Product Designer, collaborating with the Product Owner and development team to build and scale digital products.
Designed solutions for key projects, including utility payments, ERP systems, installment PIX, POS terminals, self-service kiosks, and mobile apps.
Contributed to product strategy and usability across multiple platforms, helping establish a design culture within a growing organization.
Supported the company’s exponential growth, from R$350k to R$90M in monthly revenue, while the team expanded from 20 to 180 people and the user base reached over 200 million potential users.
Nov 2018 - Jul 2019
Recife - Brazil, Remote
UX/UI Designer
Gowdock
Led the UX and UI improvements of an e-commerce and delivery platform, enhancing usability and accessibility across mobile and web interfaces.
Conducted competitor analysis, heuristic evaluations, and user testing to optimize flows and interfaces based on real user behavior.
Created wireframes, prototypes, and visual designs to support development and product decision-making.
Designed and refined key products within the platform:
G-App — mobile app for end users to place orders
G-Collector — mobile app for delivery personnel
G-Admin — web-based back office for establishments to manage products and deliveries
Feb 2015 - Mar 2016
Toronto - Canada, Freelancer
Web & Motion Designer
Creative Niche
Provided design and motion services for Canadian clients through Creative Niche, focusing on animations and digital experiences.
Created institutional videos, brand animations, and micro-animations to support marketing and communication strategies.
Designed and developed websites and creative assets tailored to diverse client needs across sectors.
Skills
Visual Design
User Centered Design
Design Thinking
Information Architecture
Design System
Agile Environment
Wireframes
Prototypes
Desk Research
Responsive Design
Interface Design
Usability Tests
Motion Design
Front-end
Tools
Figma
Figjam
Miro
Jira
Lootie Animations
Webflow
Framer
Principle
Zeplin
Hotjar
Rive
After Effects
Cinema 4D
Visual Studio Code
